Experimento Digital Platform

The greatest company in Brazil to promote intercultural experiences consolidates its pionerism with an innovative digital platform.

The Experimento Digital Platform Case was awarded by one of Brasil's most important digital prizes. The case was Bronze in Abradi's Digital Creativity Award for the Mobile category of 2015.

Goal

Experiment identified the opportunity to expand its service points beyond conventional channels with the use of mobile technology. Experimento identified an oportunity of increase its attending channels beyound usual using mobile medium. Even with great SEO indicators, the growing audience on mobile also indicated the need to reframe the corporate portal with better targeting for other interfaces.

Solution

In order to bring satisfied customers closer to potential prospects, we created a social network that connects people through their experiences with the brand. Privileging customers, we expanded the sales argument to associate genuine experiences to the product.

"Experimenters" are treated in a personalized way and have differential access. Through myEXP application they have access to exclusive tools, updated information about their exchange program and can even chat with their consultant via chat.

Visit the website:

www.experimento.org.br

Results

In April 2015, during the month of the platform's launch, we observed that the portal's average bounce rate dropped from 43% to incredible 12%, and maintained it during the following months. In addition it was observed that the average residence time increased in 1 minute, advancing 32% while the number of users remained stable. The number of hits conversions in budget requests is the best in the history of the portal, with 59% growth over the same period in 2014.

Nothing like,

We are a digital production company whose mission is to connect people through technology.

Our experts on user experience and new technologies are in charge of projects distinguished by creativity and innovation.

The pursuit to create unprecedented experiences is the key to successful partnerships with some of the greatest companies around the world.

Interface Design
E-commerce
Mobile Apps
Game Design
Messaging
Usability
Websites
Advergames
User Experience
Information Architecture
Social Platform
Multiplatform
Geolocation
Gamification
Hotsites
Intranet
Responsiveness
Mobile
Real
Time